The Rise of Craft Beer

The Rise of Craft Beer

2 Minute Read

In the past few years craft beers have been growing in popularity throughout the nation. With an increase of 17% by dollars an 15% by volume in 2012 alone, there are over 2,000 craft breweries operating in the U.S.[1]

Small local breweries or micro-breweries have become a more relevant figure in the beer industry, trying to make a name for themselves among the big beer companies. What I like to call the “Hipster Effect” many breweries have taken the rise of craft brew popularity to create a beer that no one has ever tasted before, to be unique with a hefty price tag. Larger beer companies have also started to embrace the craft trend by offering seasonal or limited edition beers themselves.

With the higher price of craft brews, it’s not only the breweries themselves who are seeing an opportunity to create a better business but also craft beer distributors. By offering and selling a larger variety of brews, it requires additional flexibility from warehouse distributors to manage the mixed-SKUs and pallets. Robert Mitchell, vice president for craft, wine and spirits at Manhattan Beer Distributors says, “Craft has expanded the company’s customer base and has also become a more balanced partner for our customers.” But wholesalers and distributors also say that adding craft brews require a signifcant amount of investment for warehouse space, equipment and personnel.

Warehouse expansion is expensive, so why not consolidate your space? Spacesaver ActivRAC mobile systems offer you twice the storage capacity in the same amount of warehouse space, so no need for expansion. Along with the additional value from saving storage space, ActivRAC systems help create a more efficient way to organize and keep track of all of your SKUs.

Attention craft beer distributors! For tips on maximizing warehouse storage efficiency and productivity, download our latest White Paper: “A Strategy for Reducing the Negative Impact of Slow-Moving Inventory.” 






[1] Passport Euromonitor International 2014. “Beer – Key Trends for the Year Ahead.” Market Research. 2014.


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