Space-saving Showroom Display

Spacesaver innovations help a Manhattan showroom display more product in less space.

Häfele America Co., a manufacturer and distributor of upscale residential and commercial hardware, recently designed a new showroom in Manhattan to showcase its innovative fittings, slides, and other products. The design team wanted every aspect of the showroom display to reflect Häfele’s dedication to innovation and premium quality.

The situation presented the design team with a challenge: the new space would be smaller than the previous showroom, yet the company’s product lines were expanding and more product would need to be displayed.

A Spacesaver compact storage system provided the ideal solution. The project architects, from the firm Perkins+Will, had worked with Spacesaver on previous projects and thought the carriage-and-rail concept would be a perfect fit, both for the physical space and in terms of Häfele’s commitment to quality.

showroom high-end shelving display systems

showroom powered mobile shelves

They also designed custom millwork, which includes display space at eye level and drawers below for storage, to display and store product in an attractive, easy-to-use format. Every aisle has a topic, from LED lighting to functional hardware like drawer slides, and icons on the sides of the Spacesaver system convey the theme of each aisle. Spacesaver’s Touch Technology Control provides intuitive carriage operation, allowing users to open an aisle with the press of a button.

showroom electric display shelving

showroom spacesaver powered shelving system

showroom moveable wall display

“It’s transformative,”
-Christine Bengtson, senior marketing manager for Häfele America Co.

The client is thrilled with the system. “It’s transformative,” said Christine Bengtson, senior marketing manager for Häfele America Co., who oversaw the design project. “You can be standing in one aisle, talking about small items like hinges, and then you simply press a button and walk two feet over and you’re talking about massive sliding architectural hardware. This system is a key element in our showroom, providing us the flexibility for transforming our space.”

Bengtson added that the Spacesaver system integrates perfectly with Häfele’s mission and philosophy, providing an impressive and innovative experience to showroom visitors. “It’s always a ‘wow’ moment for our customers,” she said.